the pr shop is proud to announce the launch of a delicious new Twinings tea especially created to get New Zealand off to a great start every morning.

Inspired by the magic of birdsong in the bush as day breaks, Twinings New Zealand Breakfast Tea is now available in-store nationwide. It is the creation of Nelson local Andrew Fenemor who won the Twinings New Zealand Breakfast Tea Challenge in April.

The competition -- a world-first for Twinings -- challenged people to create a blend of tea that captured the essence of New Zealand. Around 250 people submitted entries using the Twinings range as a base, which then went to a judging panel that included Stephen Twining, 10th generation of the Twinings family, New Zealand Master Tea Taster and Blender Matt Greenwood, Paul Henry, Kate Hawkesby, Celia Harvey and Dr Laurence Eyres.

Fenemor’s flavoursome blend came out on top with judges describing it as “brilliantly unique.” In May, Fenemor travelled to London where he met with Stephen Twining and the Twinings Tea Masters who helped him fine-tune his blend. The result is a full-bodied, satisfying blend with generous malty flavours.

To help with the launch of this exciting new tea we handled the pr for the sneak preview supermarket samplings held by Stephen Twining, this included getting Auckland City Mayor John Banks along to help serve tea! We also arranged a morning tea party at the British High Commission in Wellington.

We were lucky enough to try the tea as soon as the ship docked in the country - you should have seen us swear the couriers to secrecy... Now it's your turn to try it - let us know what you think!