Fiji Baby!

I just returned from a 10 day break in Fiji and apart from the enlightenment of staying still and filling my days with sun, sea, books and beer, I was thoroughly inspired by the latest on-pack promotion gracing the shelves of New World supermarket in Rakiraki (not related to our own version).

Practical, risky and honest - made me think about all the trouble marketing managers go to developing on-pack promotions that whet the appetites of the technologically savvy primary household shopper, Mwah - just give em a tool and strap it to the side! Priceless. I bought three.

Five years of business

Well the pr shop has made it through a recession and had a coming of age on Sunday 4th July. Our 5th birthday celebrations were insular (well it was the weekend) and involved a wicked combination of champagne, cocktails, tequila, karaoke, an ejection from a bar and a few hangovers the next day. The shop is officially feeling a year older and ready to kick some PR butt over the next 5 years. It’s definitely a rollercoaster running a business, but a rollercoaster Sal and I are happy to be on.