Remember those TV ads with Mark Todd and Charisma showjumping their way over to a piping hot cup of Bell Tea? Well history repeated itself this weekend when Mark came out of retirement to compete at the Horse of the Year in Hastings. Pippa and I flew down for the day to see what all of the fuss was about.
Bell Tea have supported equestrian events since 1978, and, if my maths serves me correctly, that's a whopping 30 years, which is nearly my entire lifetime (plus or minus a couple of years). It's pretty impressive stuff.
There's nought as queer as horsey folk, that's for sure. We saw hundreds of them all dressed in funny tight pants and frantically cleaning their horses bums. Not being a farm gal, I've never quite understood it. Pippa however, used to ride horses as a girl (until she got flung off one, broke her arm, got rid of the horses and discovered the city). We even saw some clever horses that can dance to rock music. For real. Then, when we'd had enough of the big horses we checked out some small ones, and had the good fortune to meet Angel, a 3-month old miniature pony, who stole our hearts (even though she had way too much wax on her mane). So, while we didn't have to contribute to making the 10,000 cups of Bell Tea that were served, we got in amongst the action and got a feel for what it truly means to be a heartland brand.
Special thanks goes to Bill Ralston, our knight in a shining Sport Hawkes Bay car, who gave us a ride to the airport when it looked like we were going to miss our flight due to an overload of taxis. Grateful? You bet. Bill, you're a friend of the pr shop for life - there's some tea on it's way to you.
No comments:
Post a Comment