Tea doesn't automatically spring to mind when you think Fashion Week, but tea it was when Bell Zesty Green sponsored the Hailwood Show at this year's Air New Zealand Fashion Week.
Bell's foray into fashion is indicative of things to come for the Bell Tea Company - a New Zealand brand that is confident in its heritage, while looking to the future in fresh - and daring - ways.
If you were there, you will have witnessed the seamless integration of Bell Zesty into the minds (and hands) of New Zealand's Fashionistas. From the kooky moving projection of the Bell logo at the end of the catwalk, to the box of Bell Zesty Green placed in every VIP bag, and a limited edition Bell Tea mug specially designed for the event by Adrian Hailwood himself. It was Bell Zesty all round, all night.
Especially as Bell's involvement with the evening extended to Bell Zesty mojitos being served at the official after party. Will we tell what happened there? We think not!
Mwah sweeties.
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