the pr shop launched in Oz in March, and when I say launched, yes I do mean like a rocket. The pace hasn’t let up and thankfully neither has the trajectory, and things in the pr shop’s Sydney office (a fabulous space in the equally fabulous Surry Hills thank you very much) are busy, busy, busy!
the pr shop’s Australian operation is now in full effect and there are lots of excited people as a result! Even my super cute puppy (featured above) tries to help out occasionally, often listening to my rambling brainstorming at the park every morning and night, although sadly his contribution to fabulous PR ideas tend to gravitate towards providing sticks and lamb chops as give-aways..
One particularly exciting initiative to take place since launching was the Pumpkin Patch late winter collection showing, which we held last month. With international pr shop hands on deck and the talents of PR extraordinaire Dana Edwards on tap, many a fashion editor and writer came by to view the latest in fashion forward children’s wear and meet with key Pumpkin Patch staff. The Australian media are loving the availability of Pumpkin Patch’s clothing for fashion shoots, which are now happening on a regular basis. More happy shoppers, more media coverage. That’s what we like! (And funnily enough, it’s what we’re good at!)
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