I just returned from a 10 day break in Fiji and apart from the enlightenment of staying still and filling my days with sun, sea, books and beer, I was thoroughly inspired by the latest on-pack promotion gracing the shelves of New World supermarket in Rakiraki (not related to our own version).
Practical, risky and honest - made me think about all the trouble marketing managers go to developing on-pack promotions that whet the appetites of the technologically savvy primary household shopper, Mwah - just give em a tool and strap it to the side! Priceless. I bought three.
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