Renee and Shelley spent the weekend in Canterbury hosting media at the annual epic Speight's Coast to Coast. Facing 4am wake-up calls and driving media from Greymouth through to Klondyke Corner, picturesque Arthur's Pass and onto Sumner Beach in Christchurch. The conditions were perfect, which allowed Ussher to complete the race way ahead of schedule, only narrowly missing out on achieving the record for the fastest ever race. Our pr challenge for the event is to help leverage the Speight's sponsorship and ensure that the media refer to the race by it's full name. Happily the NZ Herald played ball with three branded pieces of coverage. Happy clients, happy days, tired PR consultants.
While the dynamic duo were working their magic on the media, most of the rest of us were getting stung by Sting at Mission Estate in Napier. The Hawkes Bay turned on some stunning weather and the team were treated to a ride in local Labour MP Stuart Nash's fire engine. Huge accolades to the NZSO...you did us proud.
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